JES HOSKIN

*************************

DESIGN, COPY,
CREATIVE DIRECTION


*************************

ABOUT

*************************


WORK:

BRANDING  —
    ST. ALi COFFEE 
    ST. ALi BRAND GUIDELINES
    SCENES FROM THE PEOPLE‘S PARADISE 
    SENSORY LAB
    MÄE CERAMICS    
    OX THE BAKER
    NIGEL
  
PUBLICATIONS  —
    TATTOO AS:________
    
ZINES  —
    JERK STORE
    GEMINI SEASON
    SUB PAR (MABF)
    AVRIL LAZINE
    MELBOURNE
    TATTOO ZINES
   
PROJECTS  —
    PHOTOGRAPHY
    YAHWYAMT
    ŌNAWE PENINSULA
    SOJU TYPEFACE


Mark


ST. ALi BRAND GUIDELINES



In conducting a complete rebrand, from tone of voice to logo treatments, I was responsible for creating initial concepts, finished art and fleshing out all parts of the identity.

This guide includes the standard ‘dos’ and ‘don’t’s, master grids and brand strategy for laymen but also acts as a cultural document (read: coffee table book). 
It has been put to the test with non-designers tackling design problems, and with this in hand, the branding trumps everything.



Video by Nicole Reed
Photography in document by Tayt Bale & Jes Hoskin