In conducting a complete rebrand, from tone of voice to logo treatments, I was responsible for creating initial concepts, finished art and fleshing out all parts of the identity.

This guide includes the standard ‘dos’ and ‘don’t’s, master grids and brand strategy for laymen but also acts as a cultural document (read: coffee table book). 
It has been put to the test with non-designers tackling design problems, and with this in hand, the branding trumps everything.

Video by Nicole Reed
Photography in document by Tayt Bale & Jes Hoskin