ST. ALi BRAND GUIDELINES
Conducting a complete rebrand, I was responsible for creating initial concepts, finished art and fleshing out all parts of the identity. This guide includes the standard ‘dos’ and ‘don’t’s, master grids and brand strategy for laymen. The success in this document is when non-designers use it and everything is on brand.
Video by Nicole Reed
Photography in document by Tayt Bale & Jes Hoskin