Born and raised in the back alleys of South Melbourne, ST. ALi coffee has been synonymous with iconic Melbourne coffee for almost 15 years. With both a successful retail store and wholesale business, there are multiple faces to the company all with different personalities and needs.
As Creative Director, JH had their hands in everything; from developing brand strategy, rolling out a rebrand, starting a super successful retail merchandise arm, assisting in the design of custom 2 and 3 group espresso machines and directing brand implementation across opening new venues. The following is a small selection of the work that was produced.
As Creative Director, JH had their hands in everything; from developing brand strategy, rolling out a rebrand, starting a super successful retail merchandise arm, assisting in the design of custom 2 and 3 group espresso machines and directing brand implementation across opening new venues. The following is a small selection of the work that was produced.
→ CREATIVE DIRECTION
→ BRAND DESIGN
→ CREATIVE STRATEGY
→ BRAND GUIDELINES
→ PACKAGING DESIGN
→ TONE OF VOICE / COPYWRITING
→ MERCHANDISE
→ INTERIOR CONSULTATION
* Undertaken while at ST.UDIO ALi
Video by: Nicole Reed Photos by: Tayt Bale
→ BRAND DESIGN
→ CREATIVE STRATEGY
→ BRAND GUIDELINES
→ PACKAGING DESIGN
→ TONE OF VOICE / COPYWRITING
→ MERCHANDISE
→ INTERIOR CONSULTATION
**************************
* Undertaken while at ST.UDIO ALi
Video by: Nicole Reed Photos by: Tayt Bale
![](https://freight.cargo.site/t/original/i/ea1d1d0224e2299f434504fb65ca68a57e04937995ecdb2eef62e0f32409dd11/Scan-63b.jpg)
![](https://freight.cargo.site/t/original/i/affec8e7d7f9cd5ff1fee6dc6339dc2391f99c2489385815104c112ebd6d164d/Scan-69b.jpg)
![](https://freight.cargo.site/t/original/i/821370f7ab856c8ffdb028b38076af2873ee3e217315f814d6aebe716b927218/ST.-ALi-PR-1-8.jpg)
![](https://freight.cargo.site/t/original/i/8ebde78482a042b77830000d2636fbf08c73d1c4e35a92090e5701dc90b31943/13.jpg)
![](https://freight.cargo.site/t/original/i/e7f0b50f9fa313b603fbdc13ea1e7d19889e65c7c753880ac75fe2aa4b7c00ee/FOAM.jpg)
![](https://freight.cargo.site/t/original/i/6dad679e215bb681bca1c18c0554dc4b920161e271d7964a5e5cc1e281724b4f/Cero-Azul.jpg)
![](https://freight.cargo.site/t/original/i/8d991ff2bb495fdb2c197cd53683d6bcfc590922513d60954d3c4a60ae9fa053/ALi-14.jpg)
![](https://freight.cargo.site/t/original/i/1b48ab80b594823152f9e5ee24d3303cac1be8b54dca0f923c776dd3f85f8c16/Scan-94.jpg)
![](https://freight.cargo.site/t/original/i/f7e03c26c9f79930811e1015e9163f3393a2cf1d3b229562a51fd860928c2a2f/Aida.jpg)
![](https://freight.cargo.site/t/original/i/c326b7120c56d335d99b83a7918bf9b1618120061b00c5d6c32e5781cd35fe58/Screen-Shot-2018-09-29-at-1.01.45-pm.png)
![](https://freight.cargo.site/t/original/i/2df85a974b9b434fca13b58670b5a6a8c77905d84a635734617140a6e9785b89/Dobbers.jpg)
![](https://freight.cargo.site/t/original/i/942c598d44f54a550d03e9ee114b791e77e780b78951a167d734c9c210ae97bf/ice-latte1.jpg)
![](https://freight.cargo.site/t/original/i/2f09030e8e5845c6c71ba3aad576ddfb9884d4f0ca98ef329104655151813f44/4.jpg)
![](https://freight.cargo.site/t/original/i/451ef3b60e8d6c14ee6e7c8eb3d74fe71009712211381d6acfedb628518a888d/ALi-4-2.jpg)
![](https://freight.cargo.site/t/original/i/6f961c8fda7398b1f91440a71c4555ad1c387cddffd28f5cd6fa494da7b6d3e3/Scan-98.jpg)
![](https://freight.cargo.site/t/original/i/bd211ba073151649c685d087472c832f41547963f13887925d6135ece90b7e29/Intro.jpg)
![](https://freight.cargo.site/t/original/i/40dfee62ea4a42dc3dadf20278c46924db90874ef7d9e3896b557c9e6b23939f/Screen-Shot-2018-09-29-at-4.42.01-pm.png)