Born and raised in the back alleys of South Melbourne, ST. ALi coffee has been synonymous with iconic Melbourne coffee for almost 15 years. With both a successful retail store and wholesale business, there are multiple faces to the company all with different personalities and needs.

As Creative Director, JH had their hands in everything; from developing brand strategy, rolling out a rebrand, starting a super successful retail merchandise arm, assisting in the design of custom 2 and 3 group espresso machines and directing brand implementation across opening new venues. The following is a small selection of the work that was produced.

 

→ CREATIVE DIRECTION
→ BRAND DESIGN
→ CREATIVE STRATEGY
→ BRAND GUIDELINES
→ PACKAGING DESIGN
→ TONE OF VOICE / COPYWRITING
→ MERCHANDISE
→ INTERIOR CONSULTATION


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* Undertaken while at ST.UDIO ALi

Video by: Nicole Reed Photos by: Tayt Bale

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Mark