Patchwood Farm is a working farm with a single mission; to get dirt under your nails. How it gets there is up to you, whether it is berry picking, animal husbandry, harvesting or putting food on a plate. They keep things simple because they believe when practices are practical, accessible and sustainable, farming is for everyone - even when you get home.
Patchwood reached out to the studio to develop a brand that brought a sensory element to visitors before they reached the Dandenongs.
Patchwood reached out to the studio to develop a brand that brought a sensory element to visitors before they reached the Dandenongs.
→ CREATIVE DIRECTION
→ CREATIVE STRATEGY
→ BRAND GUIDE
→ TONE OF VOICE / COPYWRITING
→ PACKAGING DESIGN
→ MERCHANDISE
→ ENVIRONMENTAL DESIGN
→ CREATIVE STRATEGY
→ BRAND GUIDE
→ TONE OF VOICE / COPYWRITING
→ PACKAGING DESIGN
→ MERCHANDISE
→ ENVIRONMENTAL DESIGN
![](https://freight.cargo.site/t/original/i/5b29d410d580044dd125c7abab796f04c1c8681717c6e282fbdcb6d1048e44c4/PW_Text-Example.png)
![](https://freight.cargo.site/t/original/i/f9d271a90a7bdd9cd57d2bb2099fd66b0edaae1487049e207852b3e1043c3041/PW_Text-Example1.png)
Based in a part of Victoria steeped in history it made sense to look to the area’s past. From jams, maps, farming and postcards, the type and imagery inspired a familiar direction that used both small caps and hand generated type.
Images from the State Library of Victoria
Images from the State Library of Victoria