Patchwood Farm is a working farm with a single mission; to get dirt under your nails. How it gets there is up to you, whether it is berry picking, animal husbandry, harvesting or putting food on a plate. They keep things simple because they believe when practices are practical, accessible and sustainable, farming is for everyone - even when you get home.

Patchwood reached out to the studio to develop a brand that brought a sensory element to visitors before they reached the Dandenongs.
→ CREATIVE DIRECTION
→ CREATIVE STRATEGY
→ BRAND GUIDE
→ TONE OF VOICE / COPYWRITING
→ PACKAGING DESIGN
→ MERCHANDISE
→ ENVIRONMENTAL DESIGN



Based in a part of Victoria steeped in history it made sense to look to the area’s past. From jams, maps, farming and postcards, the type and imagery inspired a familiar direction that used both small caps and hand generated type.

Images from the State Library of Victoria
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Mark